︎ MullenLowe, Dubai
Concept︎ Art Director
Pizza Hut. Limo ︎︎︎ the best meter in the world ︎ - x x x x -
Pizza Hut Middle East had a new product to launch: The limo, a one-meter pizza.
Our mission was to get people to agree with us that not only one meter of pizza wasn't too much, but it was indeed necessary. We created The Best Meter in the World, a 360º campaign that showed people how great this product was
Focusing on social media, we were able to turn the Limo into a huge success.
︎ Social Media