︎ Serviceplan, Dubai
Concept︎ Art Director
︎︎︎ For a company born out of sand, a book ︎ made the same way
A brand Playbook made out of desert sand
︎︎︎
Serviceplan set up a strategy to guide Toyota's communication in KSA
for years to come, and we had to make sure people would stick to the plan. We came up with an engaging and visually astonishing Brand Playbook,
that told the whole story of how a man built an empire from sand
We went to the same area where the company was born to collect
samples of the sand. We used it to produce a book that carried the same
essence as the company: grains of sand and vision
