︎ Serviceplan, Dubai
Concept︎ Art Director



︎︎︎ For a company born out of sand, a book ︎ made the same way 


A brand Playbook made out of desert sand

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Serviceplan set up a strategy to guide Toyota's communication in KSA for years to come, and we had to make sure people would stick to the plan. We came up with an engaging and visually astonishing Brand Playbook, that told the whole story of how a man built an empire from sand















We went to the same area where the company was born to collect samples of the sand. We used it to produce a book that carried the same essence as the company: grains of sand and vision