︎︎︎ ALJ + Toyota
* Fertile sand book
Serviceplan set up a strategy to guide Toyota’s communication in KSA for years to come, and we had to make sure people would stick to the plan. So, we came up with an engaging and visually appealling brand playbook that told a whole story of how a man built an empire from sand.Serviceplan set up a strategy to guide Toyota’s communication in KSA for years to come, and we had to make sure people would stick to the plan. We came up with a engaging and visually appealing brand playbook, that told the whole story of how a man build an empire from sand.
— “For a company born out of sand, a book made the same way” — ALJ+Toyota — Serviceplan, Dubai
Concept︎ Art Director
︎ Serviceplan, Dubai
︎︎︎ For a company born
out of sand, a book ︎
made the same way
We created a book using grain of sand in its composition.
UsinWe collected sample sands from the exact spot where the company was born.
︎
Jeddah,
Saudi Arabia
︎︎︎Saudi Arabia
