︎︎︎LEGO
* News Rebuilt
Every year, newspapers in Saudi Arabia celebrate National Day by releasing a special edition that celebrates all the kingdom's key achievements, eminent personalities and visions of the future.It is a tradition of paying tribute that has been upheld by every Saudi newspaper for decades.
On Saudi National Day 2020, LEGO rebuilt every article of the National Day edition of one of Saudi Arabia's leading news publications using hundreds of LEGO pieces.
On Saudi National Day 2020, LEGO rebuilt every article of the National Day edition of one of Saudi Arabia's leading news publications using hundreds of LEGO pieces.
rgb(255, 66, 0)
— “The nation’s biggest National Day Newspaper rebuilt with LEGO bricks” — LEGO — Havas, Dubai
Concept ︎Art Director
︎ Havas, Dubai
︎︎︎︎︎︎Each rebuilt article and photograph was edited printed and published within hours of the original hitting the newsstands.
Celebrating the heritage and future of the kingdom through the imagination of the kingdom's children.
aaaaaaaa
aaaaa
aaa
Our team rebuild every single photography within hours.
︎
43%
increase in footfall to the Lego Store
