︎ Serviceplan, Dubai
Concept︎Art Director

Toyota, Women’s Way ︎︎︎ Giving voice to woman one trip at time ︎ xxxxxx

In 2018, Saudi Arabia set in motion a cultural revolution lead by the Crown Prince. The most notorious measure was the lift of the ban that forbid women to drive in the Kingdon since 1961.

One year later, women took back to the steering wheels, but they still had to listen to a man giving them directions. Arabic was the last main language with a male voice navigation on Google Maps. Toyota decided to change that.




Targeted social media posts

We promoted the new feature with a series of visual posts, targeted only to Saudi Arabian women on the country’s main social media platform.


︎︎︎ Social Media