︎ Impact BBDO, Dubai
Concept︎ Art Director

Etisalat/e-life ︎ entertainment the way you want it ︎

When Etisalat wanted to launch e-Life, the system that allows people to pause, rewind, and forward any programming - including live broadcasting we brought in the big guns. Sorry, the big players.

Important, untouchable stars are hel
pless under the command of whoever holds the remote — even a baby