︎︎︎ Pup-Peroni
* be your best’s friend best friend
Serviceplan set up a strategy to guide Toyota’s communication in KSA for years to come, and we had to make sure people would stick to the plan. So, we came up with an engaging and visually appealling brand playbook that told a whole story of how a man built an empire from sand.
Serviceplan set up a strategy to guide Toyota’s communication in KSA for years to come, and we had to make sure people would stick to the plan. So, we came up with an engaging and visually appealling brand playbook that told a whole story of how a man built an empire from sand.All pet owners like to think their dog is loyal to them, but we know loyalty really lies with whoever is offering them the delicious Pup-Peroni treats.
The campaign, Be Your Best Friend’s Best Friend, was born from that relatable insight.
This spot leans into absurd humor and the relationship of two roommates, one with amnesia and the other with a delicious Pup-Peroni treat trying to make the most of the moment.
The campaign, Be Your Best Friend’s Best Friend, was born from that relatable insight.
This spot leans into absurd humor and the relationship of two roommates, one with amnesia and the other with a delicious Pup-Peroni treat trying to make the most of the moment.
— “Don’t let your roommate take advantage of your amnesia.” — Pup-Peroni — BBH, NY
Alma Vetlényi, “Equal Colors” ︎︎︎ Leave the color differences for the clothes
Concept︎ Art Director
︎ BBH, NY
Keep your @pupperoni treats out of reach from your roommate, they might use them to win over your BFF.
