The Battle

In Brazil, Renault Duster was always perceived as a family car, but Renault wanted to be seen as an off-road.

To change the public perception we created a campaign inspired by the legend David vs Goliath. The New Duster was portrayed as an agile, ready-for-adventure vehicle.

Credits
CCO: Alexandre Gama
Creative Directors: Marcio Ribas, Sidney Araujo
ACD/Art Director: Rodrigo Nakaza, Luis Paulo Gatti
ACD/Copywriter: Fernando Silva

Agency: Neogama BBH, São Paulo
Client: Renautl
Role: Crearive Concept & Art Director

The Battle ⎯⎯ “Renault Duster the off-road world is for the strong” ⎯⎯ Renault Duster ⎯⎯ Neogama BBH, São Paulo ⎯⎯ The Battle ⎯⎯ “Renault Duster the off-road world is for the strong” ⎯⎯ Renault Duster ⎯⎯ Neogama BBH, São Paulo ⎯⎯

We brought back an iconic protagonist from the first ever Duster campaign in Brazil.

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nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA