Everywhere

We put PayPal back on the map after a ten year marketing hiatus with our new campaign “PayPal Everywhere” which had TVC, Radio, OOH, and cross platform social, making it the largest campaign in the brand’s history. Our anthem spot featured Will Ferrell rewriting the lyrics to Fleetwood Mac’s greatest hit "Everywhere.” And then making fun of himself for it.

Credits
President: Agnes Fischer
CCO: Erica Roberts, Andy BIrd
Group Creative Director/Copy: Yohan Daver
Group Creative Director/Art: Sapna Ahluwalia
Creative Director/Art: Rodrigo Nakaza
Creative Director/Copy: Sam Mindich
Senior Art Director: Liv Johnston
Senior Copywriter: Nia Bolling
Senior Copywriter: Isabella Ciardelli

Agency: BBH, USA
Client: PayPal
Role: Concept & Creative Direction

Don’t just pay, PayPal ⎯⎯ “I want to pay with you everywhere” ⎯⎯ PayPal ⎯⎯ BBH, USA ⎯⎯ Don’t just pay, PayPal ⎯⎯ “I want to pay with you everywhere ⎯⎯ PayPal ⎯⎯ BBH, USA ⎯⎯ Don’t just pay, PayPal ⎯⎯ “I want to pay with you everywhere ⎯⎯ PayPal ⎯⎯ BBH, USA ⎯⎯

We kicked off our campaign with a teaser starring Will Ferrell on ESPN
during the first Sunday night football of the season.

“Will Ferrell Covers Fleetwood Mac in PayPal's Largest Ad Campaign to Date”
—

Social & Streaming
After launch, we rolled out a series of shorts across social and streaming services hitting on different tentpole moments.

OOH
And our billboards went everywhere too. New York, LA, And our billboards went everywhere too. New York, LA, Chicago, Atlanta, Albuquerque, Dallas/Fort Worth, and even Philadelphia.

We created a headline structure that infused the brand with new meaning, transforming it from an online payment button to a pay everywhere brand. And made contextual placements for each location.

nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA