PayPal 

Everywhere


PayPal has always been your Pay for online payments Pal, but now that you can pay in-store too, it’s your Pay everywhere Pal. Our 360 campaign (which had TVC, Radio, OOH, and cross platform social) put PayPal back on the map after a decade long hiatus. Letting everyone know that they can now pay everywhere.

We pull off PayPal’s largest campaign to date with the friendliest, the most pal-like celeb there is…Will Ferrell. And his comical take of Fleetwood Mac’s classic hit “Everywhere” 



Credits
President: Agnes Fischer
CCO: Erica Roberts, Andy BIrd
Group Creative Director/Copy: Yohan Daver
Group Creative Director/Art: Sapna Ahluwalia
Creative Director/Art: Rodrigo Nakaza
Creative Director/Copy: Sam Mindich
Senior Art Director:  Liv Johnston
Senior Copywriter: Nia Bolling
Senior Copywriter: Isabella Ciardelli
Agency: BBH, USA 
Client: PayPal
Role: Concept & Art Director 


Don’t just pay, PayPal ⎯⎯ “I want to pay with you everywhere” ⎯⎯ PayPal ⎯⎯ BBH, USA ⎯⎯ Don’t just pay, PayPal ⎯⎯ “I want to pay with you everywhere ⎯⎯ PayPal ⎯⎯ BBH, USA ⎯⎯ Don’t just pay, PayPal ⎯⎯ “I want to pay with you everywhere ⎯⎯ PayPal ⎯⎯ BBH, USA ⎯⎯

“Will Ferrell Covers Fleetwood Mac in PayPal's Largest Ad Campaign to Date”





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nakaza.rodrigo@gmail.com+1 (646) 584-5110
@BBH, USA