LEGO News Rebuilt

Every year, newspapers in Saudi Arabia celebrate National Day by releasing a special edition that celebrates all the kingdom's key achievements, eminent personalities and visions of the future.It is a tradition of paying tribute that has been upheld by every Saudi newspaper for decades.

On Saudi National Day 2020, LEGO rebuilt every article of the National Day edition of one of Saudi Arabia's leading news publications using hundreds of LEGO pieces.

Credits
Manager Director: Fabio Silveira
Executive Creative Direcrtor: João Medeiros
ACD/Art Director: Rodrigo Nakaza
ACD/Copywriter:Anshuman Bhattacharya

Agency: Havas, Dubai
Client: LEGO, Saudi Arabia
Role: Crearive Concept & Art Director

News Rebuilt ⎯⎯ “Saudi National Day” ⎯⎯ LEGO ⎯⎯ Havas Middle East, Dubai ⎯⎯ News Rebuilt ⎯⎯ “Saudi National Day” ⎯⎯ LEGO ⎯⎯ Havas, Dubai ⎯⎯

Each rebuilt article and photograph was edited printed and published within hours of the original hitting the news stands.

Our team rebuild every single photography within hours.

6:00 am

Al Madina, one of Saudi Arabia's leading news publications released its National Day editions.

6:01 am

A team of expert LEGO builders, photographers and designers recreated every single news article from Al Madina's National Day Edition, using hundreds of LEGO pieces.

65%

more social media mention

43%

increase in footfall to the Lego Store

nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA