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︎ Havas, Dubai
Concept︎Art Director


 

︎ adidas, Beyond the Surface ︎︎︎ THE WORLD’S FIRST SWIMMABLE BILLBOARD  #watchusmove








A


meters high, three meters deep, made of reinforced transparent acrylic and holding 11,500 gallons of water.

five meters high, three meters deep, made of reinforced transparent acrylic and holding 11,500 gallons of water.





Every swim was pojected
live on the country’s
largest digital display

(︎)




︎︎︎︎︎︎
︎Dubai Mall
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po

wer of water and its ability to defy restrictions and accept everyone equally