︎ Havas, Dubai
Concept︎Art Director


 ︎ adidas, Beyond the Surface ︎︎︎ THE WORLD’S FIRST SWIMMABLE BILLBOARD  #watchusmove




︎︎︎

adidas turned every woman in Dubai into ambassadors for its new inclusive swimwear collection




A


meters high, three meters deep, made of reinforced transparent acrylic and holding 11,500 gallons of water.

five meters high, three meters deep, made of reinforced transparent acrylic and holding 11,500 gallons of water.





Every swim was pojected live on the country’s largest digital display

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︎︎︎︎︎︎
︎Dubai Mall
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wer of water and its ability to defy restrictions and accept everyone equally