Be Your Best Friend’s Best Friend

All pet owners like to think their dog is loyal to them, but we know loyalty really lies with whoever is offering them the delicious Pup-Peroni treats. The campaign, Be Your Best Friend’s Best Friend, was born from that relatable insight.

This spot leans into absurd humor and the relationship of two roommates, one with amnesia and the other with a delicious Pup-Peroni treat trying to make the most of the moment.

Credits
CCO: Erica Roberts
Group Creative Directors: Peter Defries, Alan Wilson
ACD/Art Director: Rodrigo Nakaza
ACD/Copywriter: Sam Mindich

Agency: BBH, USA
Client: Pup-Peroni - Smuckers
Role: Crearive Concept & Art Director

Be Your Best Friend’s Best Friend ⎯⎯ “Don’t let your roommate to take advantage of your amnesia” ⎯⎯ Pup-Peroni ⎯⎯ BBH, NYC ⎯⎯ Be Your Best Friend’s Best Friend ⎯⎯ “Don’t let your roommate to take advantage of your amnesia” ⎯⎯ Pup-Peroni ⎯⎯ BBH, NYC ⎯⎯

“Your dog is your best friend, but your roommate is this guys who’s using irresistible Pup-Peroni to take advantage of your amnesia”

Social

nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA