100% Additive - Free

According to YouGov reaserch, 32% of women don’t feel comfortable swimming in public. In the Middle East, that number is 88%. Because conventional swimwear is not made with them in mind. Resulting in fewer women wanting to pursue aquatic sports every year.At one of the most visited beaches of the region, Adidas turned every woman in Dubai into an ambassador for its new inclusive swimwear collection.By creating the Liquid Billboard. The world’s first billboard that women could actually swim in.

Credits
CCO: Erica Roberts, Marcos Kothlar
Executive Creative Director: Estefanio Holtz, Ricardo Franco
Creative Director: Rodrigo Nakaza, Sam Mindich, Pedro Sampaio, Marie Strycharz
Group Creative Director: Gui Rácz, Laszlo Szloboda
Sr. Art Director: Lindsay Weisleder
Sr. Copywriter: Chloe Martin

Agency: BBH, NYC
Client: Patrón Tequila
Role: Concept & Art Director

“ Patrón’s ‘Additive-Free’ Claims Rattled Tequila Regulators. Its New Ads Poke Fun at Their Rules. ”
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nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA