You in Control

Etisalat planned to launch a new feature on its e-Life cable TV service—a system that allows viewers to pause, rewind, and fast-forward any program, including live broadcasts. To showcase this, we created a memorable film featuring iconic soccer players from Barcelona, the team sponsored by Etisalat.

In the ad, these untouchable stars are humorously at the mercy of whoever holds the remote control—even a cute little child.

Credits
Creative Directors: Maher Awar
ACD/Art Director: Rodrigo Nakaza

Agency: Impact BBDO, Dubai
Client: Etisalat
Role: Crearive Concept & Art Director

You in Control ⎯⎯ “Entertainment the way you want” ⎯⎯ Etisalat/e-life ⎯⎯ Impact BBDO, Dubai ⎯⎯ You in Control ⎯⎯ “Entertainment the way you want” ⎯⎯ Etisalat/e-life ⎯⎯ Impact BBDO, Dubai ⎯⎯

nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA