All pet owners like to think their dog is loyal to them, but we know loyalty really lies with Etisalat wanted to launch the new feature on its cable tv, e-Life. The system that allows the viewer to pause, rewind and forwards any programming—including live broadcastings.
We created a memorable film featuring iconic soccers players from Etisalat’s official sponsor, Barcelona. The untouchable stars are helpless under the command of whoever holds the remote control—even a cute little child. Credits Creative Directors: Maher Awar ACD/Art Director: Rodrigo Nakaza Agency: Impact BBDO, Dubai Client: Etisalat Role: Crearive Concept & Art Director You in Control ⎯⎯ “Entertainment the way you want” ⎯⎯ Etisalat/e-life ⎯⎯ Impact BBDO, Dubai ⎯⎯ You in Control ⎯⎯ “Entertainment the way you want” ⎯⎯ Etisalat/e-life ⎯⎯ Impact BBDO, Dubai ⎯⎯