Olá!I'm a Brazilian
Creative Director
based in NYC.
UAE⎯⎯USA
Creative Director
based in NYC.
Raised in São Paulo by an introverted Japanese father and an extroverted Brazilian mother, I proudly identify as 100% Brazilian. My only nod to my Japanese heritage is my love for rice and sushi (with a Brazilian twist to it); otherwise, my creativity is purely Brazilian rooted, cultivated over 15 years working in different markets such as; Brazil, Australia, Unite Arab Emirates and the Unites States.
I wish a could have a glamorous and inspiring story about how I got into advertising, but the truth is that I just crossed out all the subjects I sucked at in school until advertising was the only thing left on the table. Not the smartest way to make a decision, but it turned out okay for me in the end.
Becomeing an creative art director, I discovered that I could blend my love for creativity with a bit of strategic thinking—like my job isn't just about making things look pretty ( Yeah, I can do that too!); it's about making sure they fit into the bigger picture of a brand communication goal. The drive to create something that really resonates with people, something that leaves a mark—like witnessing my mom swap out her usual "Good Morning" stickers for sharing my work with her friends on their WhatsApp group.
So yeah, my journey might not have been the most conventional, but it's led me to where I am today—From working odd jobs in Australia to residing in Dubai for six years, I finally landed where I’ve always dreamed to be in, New York City.
Aside from advertising, I'm also super into photography and traveling. Surprisingly, I'm not much of a soccer fan, though, so don't waste your breath talking to me about it. However, we can definitely chat about more conventional stuff like music, podcasts, books, movies, pop-culture, surfing, skateboarding, and some crazy non-sense TikTok trends.
2023 WARC
2022 The One Show
2022 Lories
2021 The Drum
2019 > One Eyeland
2021 > Ad Stars
2021 > PHNX
2022 > PHNX
2022 > The One Club’s Global Portfolio NightChicago School- Portfolio Reviewer
2023 > New York Advertising Festival