Currently at BBH, NY— Arnold, NY— Havas, Dubai — Serviceplan, Dubai — MullenLowe, Dubai — ImpactBBDO, Dubai — HorizonFCB, Dubai — Neogama/BBH, São Paulo — Ogilvy, São Paulo — Y&R, São Paulo —
*
naka
nakaza
nakinha
nakazão
nakazeira
nakareta
nicasha
nakashima
︎︎︎ Green Card holder ︎ ︎︎︎
To be honest, my given name is Rodrigo, but no one has ever called me that, not even my parents. So, feel free to pick one of these names listed on the side︎
I’m 100% Brazilian, the name is the only Japanese factor I inherited. The creativity I bring to work is fully bred in Brazil, where I started my career 14 years ago.
Honestly, I wish I had some kind of inspiring story about how I got into advertising, but the truth is that I just crossed out all the subjects I sucked at in school until advertising was the only thing left. Not the smartest way to make a decision, but it turned out okay for me in the end.
I've had a pretty wild ride, from doing housekeeping in Australia to living in Dubai for six years, but I finally made it to where I've always wanted to be: New York City!
Aside from advertising, I'm also super into photography and traveling. I'm not much of a soccer fan, though, so don't waste your breath talking to me about it. We can definitely chat about music, podcasts, books, movies, pop-culture, surfing, skateboarding, and all those irreverent TikTok trends.
Honestly, I wish I had some kind of inspiring story about how I got into advertising, but the truth is that I just crossed out all the subjects I sucked at in school until advertising was the only thing left. Not the smartest way to make a decision, but it turned out okay for me in the end.
I've had a pretty wild ride, from doing housekeeping in Australia to living in Dubai for six years, but I finally made it to where I've always wanted to be: New York City!
Aside from advertising, I'm also super into photography and traveling. I'm not much of a soccer fan, though, so don't waste your breath talking to me about it. We can definitely chat about music, podcasts, books, movies, pop-culture, surfing, skateboarding, and all those irreverent TikTok trends.
︎︎︎ Brands experience:
Jif, Pup-Peroni, Heineken, adidas, Toyota, Renault, Inifniti, Mini, Lego, National Geographic, Pizza Hut, Tic Tac, Kinder, Mentos, Goodyear, LG, TIM, UNICEF, to name a few more.
Jif, Pup-Peroni, Heineken, adidas, Toyota, Renault, Inifniti, Mini, Lego, National Geographic, Pizza Hut, Tic Tac, Kinder, Mentos, Goodyear, LG, TIM, UNICEF, to name a few more.
—
︎ nakaza.rodrigo@gmail.com
︎ +1 (646) 584 5110
—
— 2023 WARC: Liquid Billboard #2 ranked most awarded campaign;
— 2022 The One Show: Top #1 ranked art director in the Middle East;
— 2022 Lories: top #2 ranked art director in the North Africa and Middle East:
— 2021 The Drum: Most-awarded advertising artdirector.
+ Cannes Lions
︎︎︎
2022 > Outdoor — Grand Prix ‘Liquid Billboard’
2022 > Outdoor, Ambient & Experiential — Gold ‘Liquid Billboard’
2022 > Outdoor, Ambient & Experiential — Silver ‘Liquid Billboard’
2022 > Outdoor, Innovation in Outdoor — Silver ‘Liquid Billboard’
2022 > Outdoor, Corporate Purpose & Social Responsibility — Bronze ‘Liquid Billboard’
2022 > Media, Use of Stunts — Silver ‘Liquid Billboard”
2022 > + 7x Shortlists
+ D&AD
︎︎︎
2022 > Press & Outdoor — Graphite Pencil ‘Liquid Billboard’
2022 > PR, Events & Stunts — Wood Pencil ‘Liquid Billboard’
2022 > Media — Wood Pencil ‘Liquid Billboard’
2022 > Experiential, Public Spaces — Shortlist ‘Liquid Billboard’
2022 > Spatial Design, Installations — Shortlist ‘Liquid Billboard’
2020/2021 > Media — Finalist ‘News Reuilt’
+ New York Festival
︎︎︎
2020/2021 > Print: Best Use — Gold ‘News Reuilt”
2020/2021 > Print: Craft — Bronze ’News Reuilt’
2020/2021 > Brand Desing — Shortlist ‘News Reuilt’
+ The One Show
︎︎︎
2022 > Out of Home: Experiential & Installation — Silver ‘Liquid Billboard’
2022 > Design: Spatial Design — Silver ‘Liquid Billboard’
2022 > Experiential & Immersive — Silver ‘Liquid Billboard’
2020/2021 > Promotional Items — Merit ‘News Rebuilt’
2020/2021 > Promotional — Merit ‘News Rebuilt’
2019 > Craft Art Direction — Shortlist ‘Equal Colors’
2017 > Media/Outdoor — Shortlist ‘Fish Fresh Poster’
+ London International Awards
︎︎︎
2021 > Innovative Use of Billboard — Silver ‘Liquid Billboard’
2021 > Billboard: Apparel — Bronze ‘Liquid Billboard’
2021 > Ambient & Activation: Apparel — Finalist ‘Liquid Billboard’
2021 > Ambient & Activation: Direct Marketing — Finalist ‘Liquid Billboard’
2021 > Evolution: Media Innovation — Finalist ‘Liquid Billboard’
+ Clio Sports
︎︎︎
2021 > Out of Home — Gold ‘Liquid Billboard’
2021 > Direct — Silver ‘Liquid Billboard’
2021 > Experiential Events — Silver ‘Liquid Billboard’
2021 > Innovation — Silver ‘Liquid Billboard’
2021 > Social Good — Silver ‘Liquid Billboard’
2021 > Public Relation — Bronze ‘Liquid Billboard’
+ The Caples Awards
︎︎︎
2020/2021 > Promotional Items — Bronze ‘News Rebuilt’
+ Effie
︎︎︎
2021 > Media Innovation — Gold ‘Liquid Billboard’
2019 > Food Category — Bronze ‘The best meter in the world’
+ Epica Awards
︎︎︎
2021 > Fashion, Footwear, Accessories — Gold ‘Liquid Billboard’
2021 > Experiential & Shopper — Gold ‘Liquid Billboard’
2021 > Media Innovation — Silver ‘Liquid Billboard’
2021 > Gender Equality — Bronze ‘Liquid Billboard’
+ Cresta
︎︎︎
2021 > Design — Grand Prix ‘Liquid Billboard’
2021 > Experiential — Gold ‘Liquid Billboard’
2021 > Brand Purpose — Gold ‘Liquid Billboard’
2021 > The “Wish we’d thought of that” Awards — Bronze ‘Liquid Billboard’
2019 > Outstanding Art Direction — Shortlist ‘Equal Colors’
+ Dubai Lynx
︎︎︎
2022 > Design - Grand Prix ‘Liquid Billboard’
2022 > Entertainment - Sports: Live Experience — Gold ‘Liquid Billboard’
2022 > Outdoor - Social Behaviour & Cultural Insight - Gold ‘Liquid Billboard’
︎︎︎
2022 > Outdoor — Grand Prix ‘Liquid Billboard’
2022 > Outdoor, Ambient & Experiential — Gold ‘Liquid Billboard’
2022 > Outdoor, Ambient & Experiential — Silver ‘Liquid Billboard’
2022 > Outdoor, Innovation in Outdoor — Silver ‘Liquid Billboard’
2022 > Outdoor, Corporate Purpose & Social Responsibility — Bronze ‘Liquid Billboard’
2022 > Media, Use of Stunts — Silver ‘Liquid Billboard”
2022 > + 7x Shortlists
+ D&AD
︎︎︎
2022 > Press & Outdoor — Graphite Pencil ‘Liquid Billboard’
2022 > PR, Events & Stunts — Wood Pencil ‘Liquid Billboard’
2022 > Media — Wood Pencil ‘Liquid Billboard’
2022 > Experiential, Public Spaces — Shortlist ‘Liquid Billboard’
2022 > Spatial Design, Installations — Shortlist ‘Liquid Billboard’
2020/2021 > Media — Finalist ‘News Reuilt’
+ New York Festival
︎︎︎
2020/2021 > Print: Best Use — Gold ‘News Reuilt”
2020/2021 > Print: Craft — Bronze ’News Reuilt’
2020/2021 > Brand Desing — Shortlist ‘News Reuilt’
+ The One Show
︎︎︎
2022 > Out of Home: Experiential & Installation — Silver ‘Liquid Billboard’
2022 > Design: Spatial Design — Silver ‘Liquid Billboard’
2022 > Experiential & Immersive — Silver ‘Liquid Billboard’
2020/2021 > Promotional Items — Merit ‘News Rebuilt’
2020/2021 > Promotional — Merit ‘News Rebuilt’
2019 > Craft Art Direction — Shortlist ‘Equal Colors’
2017 > Media/Outdoor — Shortlist ‘Fish Fresh Poster’
+ London International Awards
︎︎︎
2021 > Innovative Use of Billboard — Silver ‘Liquid Billboard’
2021 > Billboard: Apparel — Bronze ‘Liquid Billboard’
2021 > Ambient & Activation: Apparel — Finalist ‘Liquid Billboard’
2021 > Ambient & Activation: Direct Marketing — Finalist ‘Liquid Billboard’
2021 > Evolution: Media Innovation — Finalist ‘Liquid Billboard’
+ Clio Sports
︎︎︎
2021 > Out of Home — Gold ‘Liquid Billboard’
2021 > Direct — Silver ‘Liquid Billboard’
2021 > Experiential Events — Silver ‘Liquid Billboard’
2021 > Innovation — Silver ‘Liquid Billboard’
2021 > Social Good — Silver ‘Liquid Billboard’
2021 > Public Relation — Bronze ‘Liquid Billboard’
+ The Caples Awards
︎︎︎
2020/2021 > Promotional Items — Bronze ‘News Rebuilt’
+ Effie
︎︎︎
2021 > Media Innovation — Gold ‘Liquid Billboard’
2019 > Food Category — Bronze ‘The best meter in the world’
+ Epica Awards
︎︎︎
2021 > Fashion, Footwear, Accessories — Gold ‘Liquid Billboard’
2021 > Experiential & Shopper — Gold ‘Liquid Billboard’
2021 > Media Innovation — Silver ‘Liquid Billboard’
2021 > Gender Equality — Bronze ‘Liquid Billboard’
+ Cresta
︎︎︎
2021 > Design — Grand Prix ‘Liquid Billboard’
2021 > Experiential — Gold ‘Liquid Billboard’
2021 > Brand Purpose — Gold ‘Liquid Billboard’
2021 > The “Wish we’d thought of that” Awards — Bronze ‘Liquid Billboard’
2019 > Outstanding Art Direction — Shortlist ‘Equal Colors’
+ Dubai Lynx
︎︎︎
2022 > Design - Grand Prix ‘Liquid Billboard’
2022 > Entertainment - Sports: Live Experience — Gold ‘Liquid Billboard’
2022 > Outdoor - Social Behaviour & Cultural Insight - Gold ‘Liquid Billboard’
2022 > Outdoor - Live Advertising & Events — Silver ’Liquid Billboard’
2022 > Outdoor - Special Build — Bronze ‘Liquid Billboard’
2022 > Outdoor - Ambient Outdoor — Bronze ‘Liquid Billboard’
2022 > Media - Use of Events / Stunts — Gold ‘Liquid Billboard’
2022 > Media - Use of Ambient Media — Bronze ‘Liquid Billboard’
2022 > Direct - Use of Ambient Media — Silver ‘Liquid Billboard’
2022 > Direct - Use of Print / Outdoor — Bronze ‘Liquid Billboard’
2022 > Direct - Social Behaviour — Bronze ‘Liquid Billboard’
2022 > PR - Social Behaviour & Cultural Insight — Gold ‘Liquid Billboard’
2022 > PR - Use of Events & Stunts — Silver ‘Liquid Billboard’
2022 > Brand Experience - Use of Ambient Media — Bronze ‘Liquid Billboard’
2022 > Brand Experience Use of Ambient Media — Bronze ‘Liquid Billboard’
2022 > Guerrilla Marketing & Stunts — Bronze ‘Liquid Billboard’
2020/2021 > Outdoor — Gold ‘News Reuilt’
2020/2021 > Print&Publishing — 2x Silvers ‘News Rebuilt’
2020/2021 > Industry Craft — Bronze ‘News Rebuilt’
2019 > Digital Content — Shortlist ‘The best meter in the world’
2019 > Print — Shortlist ‘Pakistani Truck’
2019 > Use of Print — Shortlist ‘Pakistani Truck’
+ Mad Star
︎︎︎
2020/2021 > Print Craft — Gold ‘News Rebuilt’
2020/2021 > Outdoor — Silver ‘News Rebuilt’
2020/2021 > Media — Bronze ‘News Rebuilt’
2020/2021 > Direct — Crystal ‘News Rebuilt’
2020/2021 > Diverse Insight — Crystal ‘News Rebuilt’
2020/2021 > Print Craft — Crystal ‘Blocks Away’
2019 > Craft Art Direction — Crystal ‘Equal Colors’
2019 > Craft Illustration — Crystal ‘Equal Colors’
+ 24 Shortlits ‘Equal Colors’
+ Lisbon Int. Advertising Festival
︎︎︎
2021 > Outdoor — Grand Prix ‘Liquid Billboard’
2021 > Activation — Grand Prix ‘Liquid Billboard’
2021 > Integrated — Grand Prix ‘Liquid Billboard’
+ Loeries
︎︎︎
2021 > Out of Home — Grand Prix ‘Liquid Billboard’
2021 > Out of Home — Gold ‘Liquid Billboard’
2021 > PR & Media Communication — Gold ‘Liquid Billboard’
2021 > Live Communication — Silver ‘Liquid Billboard’
2021 > Integrate — Silver ‘Liquid Billboard’
2021 > Media Innovation — Bronze ‘Liquid Billboard’
2021 > Out of Home Craft — Certificate ‘Liquid Billboard’
2021 > Print — Gold ‘News Rebuilt’
2021 > Media Innovation — Bronze ‘News Rebuilt’
2019 > Print — Bronze ‘Mena Colors. Oman’
2019 > Print — Bronze ‘Mena Colors. Dubai’
2019 > Print — Silver ‘Pakistani Truck’
+ Mobius
2019 > OOH — Craft Art Direction Gold Best of Show Nominee ‘Equal Colors’
2019 > Print — Silver ‘Equal Colors’
2019 > Print — Silver ‘Equal Colors’
+ Lürzer's Archive
︎︎︎
02/2019 > Dulux ‘Mena Colors’
03/2019 > INFINITI ‘Pakistani Truck’
03/2019 > Alma Vetlenyi 2 x ‘Equal Colors’
04/2015 > Full page 3x TIM ‘No Battery. No Help’
03/2015 > StockPhoto.com ‘Starting Great Idea’
+ Jury Participations
︎︎︎
2019 > One Eyeland
2021 > Ad Stars
2021 > PHNX
2022 > PHNX
2022 > The One Club’s Global Portfolio Night
Chicago School- Portfolio Reviewer
2023 > New York Advertising Festival
2022 > Outdoor - Special Build — Bronze ‘Liquid Billboard’
2022 > Outdoor - Ambient Outdoor — Bronze ‘Liquid Billboard’
2022 > Media - Use of Events / Stunts — Gold ‘Liquid Billboard’
2022 > Media - Use of Ambient Media — Bronze ‘Liquid Billboard’
2022 > Direct - Use of Ambient Media — Silver ‘Liquid Billboard’
2022 > Direct - Use of Print / Outdoor — Bronze ‘Liquid Billboard’
2022 > Direct - Social Behaviour — Bronze ‘Liquid Billboard’
2022 > PR - Social Behaviour & Cultural Insight — Gold ‘Liquid Billboard’
2022 > PR - Use of Events & Stunts — Silver ‘Liquid Billboard’
2022 > Brand Experience - Use of Ambient Media — Bronze ‘Liquid Billboard’
2022 > Brand Experience Use of Ambient Media — Bronze ‘Liquid Billboard’
2022 > Guerrilla Marketing & Stunts — Bronze ‘Liquid Billboard’
2020/2021 > Outdoor — Gold ‘News Reuilt’
2020/2021 > Print&Publishing — 2x Silvers ‘News Rebuilt’
2020/2021 > Industry Craft — Bronze ‘News Rebuilt’
2019 > Digital Content — Shortlist ‘The best meter in the world’
2019 > Print — Shortlist ‘Pakistani Truck’
2019 > Use of Print — Shortlist ‘Pakistani Truck’
+ Mad Star
︎︎︎
2020/2021 > Print Craft — Gold ‘News Rebuilt’
2020/2021 > Outdoor — Silver ‘News Rebuilt’
2020/2021 > Media — Bronze ‘News Rebuilt’
2020/2021 > Direct — Crystal ‘News Rebuilt’
2020/2021 > Diverse Insight — Crystal ‘News Rebuilt’
2020/2021 > Print Craft — Crystal ‘Blocks Away’
2019 > Craft Art Direction — Crystal ‘Equal Colors’
2019 > Craft Illustration — Crystal ‘Equal Colors’
+ 24 Shortlits ‘Equal Colors’
+ Lisbon Int. Advertising Festival
︎︎︎
2021 > Outdoor — Grand Prix ‘Liquid Billboard’
2021 > Activation — Grand Prix ‘Liquid Billboard’
2021 > Integrated — Grand Prix ‘Liquid Billboard’
+ Loeries
︎︎︎
2021 > Out of Home — Grand Prix ‘Liquid Billboard’
2021 > Out of Home — Gold ‘Liquid Billboard’
2021 > PR & Media Communication — Gold ‘Liquid Billboard’
2021 > Live Communication — Silver ‘Liquid Billboard’
2021 > Integrate — Silver ‘Liquid Billboard’
2021 > Media Innovation — Bronze ‘Liquid Billboard’
2021 > Out of Home Craft — Certificate ‘Liquid Billboard’
2021 > Print — Gold ‘News Rebuilt’
2021 > Media Innovation — Bronze ‘News Rebuilt’
2019 > Print — Bronze ‘Mena Colors. Oman’
2019 > Print — Bronze ‘Mena Colors. Dubai’
2019 > Print — Silver ‘Pakistani Truck’
+ Mobius
2019 > OOH — Craft Art Direction Gold Best of Show Nominee ‘Equal Colors’
2019 > Print — Silver ‘Equal Colors’
2019 > Print — Silver ‘Equal Colors’
+ Lürzer's Archive
︎︎︎
02/2019 > Dulux ‘Mena Colors’
03/2019 > INFINITI ‘Pakistani Truck’
03/2019 > Alma Vetlenyi 2 x ‘Equal Colors’
04/2015 > Full page 3x TIM ‘No Battery. No Help’
03/2015 > StockPhoto.com ‘Starting Great Idea’
+ Jury Participations
︎︎︎
2019 > One Eyeland
2021 > Ad Stars
2021 > PHNX
2022 > PHNX
2022 > The One Club’s Global Portfolio Night
Chicago School- Portfolio Reviewer
2023 > New York Advertising Festival
︎︎︎Feel free to reach out.
︎ nakaza.rodrigo@gmail.com // +1 (646) 584 5110