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︎︎︎ nakaza.rodrigo@gmail.com // +1 (646) 584-5110

︎︎︎ Renault

* the battle

In Brazil, Renault Duster was always perceived as a family car, but Renault wanted to be seen as an off-road.  To change the public perception we created a campaign inspired by the legend David vs Goliath. The New Duster was portrayed as an agile, ready-for-adventure vehicle.

— “Renault Duster the off-road world is for the strong” — Renault — NeogamaBBH, SP 

Concept︎ Art Director

︎ NeogamaBBH, São Paulo


We brought back an iconic  protagonist from the first ever Duster campaign in Brazil.

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