︎ NeogamaBBH, São Paulo
Concept︎ Art Director

Renault Duster ︎︎︎ the off-road world is for the strong ︎ x

In Brazil, the Renault Duster was always perceived as a family car, but Renault wanted it to be seen as an Off-Road.

To change the general perception, we created a campaign inspired by the legend of David vs. Goliath. The Duster was portrayed as an agile, ready-for-adventures vehicle.

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We brought back an iconic protagonist from the first ever Duster campaign in Brazil︎

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