* the battle
In Brazil, Renault Duster was always perceived as a family car, but Renault wanted to be seen as an off-road. To change the public perception we created a campaign inspired by the legend David vs Goliath. The New Duster was portrayed as an agile, ready-for-adventure vehicle.
— “Renault Duster the off-road world is for the strong” — Renault — NeogamaBBH, SP
Concept︎ Art Director
︎ NeogamaBBH, São Paulo