naka*za

Olá!I'M A  BRAZILIAN
CREATIVE DIRECTOR
ART DIRECTOR
BASED IN NYC.

 BRA ⎯ SYD ⎯ UAE ⎯> USA
PayPal “Everywhere”
adidas “Liquid Billboard”
Patrón  “Censored truth”
Pup Peroni “Amnesia”
Toyota “Women’s Way”
Heineken “World-Class Light Beer”
Lego “New Rebuilt”
Renault “The Battle”
Etisalat / e-Life “You in Control”
Print Ad
 Reach out -
nakaza.rodrigo@gmail.com
+1 (646) 584-5110
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LinkedIn
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Instagram
Naka Nakaza Nakazinha Nakinha Nakazão Nakazeira NakaretaNakashima Naka Nakaza Nakazinha Nakinha Nakazão Nakazeira Nakareta Nakashima
My given name is Rodrigo, but no one has ever called me that, not even my parents. Feel free to pick one of these names listed at the top. 

Raised in São Paulo by an introverted Japanese father and an extroverted Brazilian mother, I proudly identify as 100% Brazilian. My only nod to my Japanese heritage is my love for rice and sushi (with a Brazilian twist); otherwise, my creativity is purely Brazilian-rooted, cultivated over 15 years working across markets such as Brazil, Australia, the United Arab Emirates, and the United States.

I wish I could tell a glamorous and inspiring story about how I got into advertising, but the truth is that I just crossed out all the subjects I sucked at in school until advertising was the only one left on the table. Not the most innovative way to make a decision, but it turned out okay for me in the end. 

My journey might not have been the most conventional, but it's led me to where I am today—From working odd jobs in Australia to residing in Dubai for six years, I finally landed where I've always dreamed of being in New York City. (By the way, I am a Green Card holder.) 

Aside from advertising, I'm also super into photography and traveling. Surprisingly, I'm not much of a soccer fan, though, so don't waste your breath talking to me about it. However, we can definitely chat about more conventional stuff like music, podcasts, books, movies, pop culture, surfing, skateboarding, and some crazy non-sense TikTok trends.

    I   BBH, USA -  2022⎯⎯Present    I   Arnold, New York   I    Havas, Dubai   I   Serviceplan, Dubai   I   MullenLowe, Dubai   I   Impact BBDO, DUbai   I   FCB, Dubai   I   NeogamaBBH, São Paulo   I   Ogilvy, São Paulo   I   Y&R, São PauloY&R, São Paulo

Achivements

2023 WARC Liquid Billboard #2 ranked most awarded campaign;
2022 The One Show Top #1-ranked art director in the Middle East; 
2022 Lories top #2-ranked art director in North Africa and the Middle East;
2021 The Drum Most-awarded advertising art director.Jury Participations
2019 One Eyeland
2021 Ad Stars
2021 PHNX
2022 PHNX
2022 The One Club's Global Portfolio Night CHI - Portfolio Reviewer
2023 New York Advertising Festival


Award recognitions

Cannes Lions
2022 > Outdoor — Grand Prix' Liquid Billboard'
2022 > Outdoor, Ambient & Experiential — Gold' iquid Billboard''
2022 > Outdoor, Ambient & Experiential — Silver' quid Billboard'
'022 > Outdoor, Innovation in Outdoor — SiSilver' uid Billboard'
2'22 > Outdoor, Corporate Purpose & Social Responsibility — Bronze' uid Billboard'
2'22 > Media, Use of Stunts — Silver' uid Billboard"
2"22 > + 7x Shortlists



 D&AD
2022 > Press & Outdoor — Graphite PenPencil' uid Billboard'
2'22 > PR, Events & Stunts — Wood Pencil 'Li'uid Billboard'
2'22 > Media — Wood Pencil 'Li'uid Billboard'
2'22 > Experiential, Public Spaces — ShoShortlist' uid Billboard'
2'22 > Spatial Design, Installations — ShoShortlist' uid Billboard'
2'20/2021 > Media — FinFinalist' s Reuilt'

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New York Festival
2020/2021 > Print: Best Use — GolGold' s Reuilt"
2"20/2021 > Print: Craft — BroBronze' s Reuilt'
2'20/2021 > Brand Desing — ShoShortlist' s Reuilt'

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The One Show
2022 > Out of Home: Experiential & Installation — SilSilver' uid Billboard'
2'22 > Design: Spatial Design — Silver 'Li'uid Billboard'
2'22 > Experiential & Immersive — SilSilver' uid Billboard'
2'20/2021 > Promotional Items — Merit 'Ne's Rebuilt'
2'20/2021 > Promotional — MerMerit' s Rebuilt'
2'19 > Craft Art Direction — Shortlist 'Eq'al Colors'
2'17 > Media/Outdoor — Shortlist 'Fi'h Fresh Poster'

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London International Awards LIA
2021 > Innovative Use of Billboard — SilSilver' uid Billboard'
2'21 > Billboard: Apparel — Bronze 'Li'uid Billboard'
2'21 > Ambient & Activation: Apparel — FinFinalist' uid Billboard'
2'21 > Ambient & Activation: Direct Marketing — Finalist 'Li'uid Billboard'
2'21 > Evolution: Media Innovation — FinFinalist' uid Billboard'

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 Clio Sports
2021 > Out of Home — GolGold' uid Billboard'
2'21 > Direct — SilSilver' uid Billboard'
2'21 > Experiential Events — SilSilver' uid Billboard'
2'21 > Innovation — Silver 'Li'uid Billboard'
2'21 > Social Good — SilSilver' uid Billboard'
2'21 > Public Relation — Bronze 'Li'uid Billboard'

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 The Caples Awards
2020/2021 > Promotional Items — BroBronze' s Rebuilt'  '


Effie
2021 > Media Innovation — GolGold' uid Billboard'
2'19 > Food Category — Bronze 'Th' best meter in the world'

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 Epica Awards
2021 > Fashion, Footwear, Accessories — GolGold' uid Billboard'
2'21 > Experiential & Shopper — Gold' uid Billboard'
2'21 > Media Innovation — Silver' uid Billboard'
2'21 > Gender Equality — Bronze' uid Billboard'  '


Cresta
2021 > Design — Grand PriPrix' uid Billboard'
2'21 > Experiential — GolGold' uid Billboard'
2'21 > Brand Purpose — GolGold' uid Billboard'
2'21 > The "Wi"h we'we'dought of that" A"ards — BroBronze' uid Billboard'
2'19 > Outstanding Art Direction — Shortlist 'Eq'al Colors'
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Dubai Lynx
2022 > Design - Grand Prix' uid Billboard'
2'22 > Entertainment - Sports: Live Experience — GolGold' uid Billboard'
2'22 > Outdoor - Social Behaviour & Cultural Insight - GolGold' uid Billboard'
2'22 > Outdoor - Live Advertising & Events — SilSilver' uid Billboard'
2'22 > Outdoor - Special Build — BroBronze' uid Billboard'
2'22 > Outdoor - Ambient Outdoor — BroBronze' uid Billboard'
2'22 > Media - Use of Events / Stunts — GolGold' uid Billboard'
2'22 > Media - Use of Ambient Media — BroBronze' uid Billboard'
2'22 > Direct - Use of Ambient Media — SilSilver' uid Billboard'
2'22 > Direct - Use of Print / Outdoor — BroBronze' uid Billboard'
2'22 > Direct - Social Behaviour — BroBronze' uid Billboard'
2'22 > PR - Social Behaviour & Cultural Insight — GolGold' uid Billboard'
2'22 > PR - Use of Events & Stunts — SilSilver' uid Billboard'
2'22 > Brand Experience - Use of Ambient Media — BroBronze' uid Billboard'
2'22 > Brand Experience Use of Ambient Media — BroBronze' uid Billboard'
2'22 > Guerrilla Marketing & Stunts — BroBronze' uid Billboard'
2'20/2021 > Outdoor — GolGold' s Reuilt'
2'20/2021 > Print&Publishing — 2x Silvers ‘News Rebuilt’
‍2020/2021 > Industry Craft — Br Bronze'  Rebuilt'
20'9 > Digital Content — Shortlist 'The'best meter in the world'
20'9 > Print — ShorShortlist' stani Truck'
20'9 > Use of Print — ShorShortlist' stani Truck'


'ad Star
︎︎︎2020/2021 > Print Craft — Gold'  Rebuilt'
20'0/2021 > Outdoor — Silver'  Rebuilt'
20'0/2021 > Media — Bronze'  Rebuilt.'
20'0/2021 > Direct — Crystal'  Rebuil.t'
20'0/2021 > Diverse Insight — CrysCrystal'  Rebui.lt'
20'0/2021 > Print Craft — Crystal 'Blo'ks A.way'
20'9 > Craft Art Direction — Crystal 'Equ'l Colors'
20'9 > Craft Illustration — Crystal 'Equ'l Colors'
+ '4 Shortlits 'Equ'l Colors'


'isbon Int. Advertising Festival
2021 > Outdoor — Grand PrixPrix' id Billboard'
20'1 > Activation — Grand PrixPrix' id Billboard'
20'1 > Integrated — Grand PrixPrix' id Billboard'


'oeries
2021 > Out of Home — Grand PrixPrix' id Billboard'
20'1 > Out of Home — GoldGold' id Billboard'
20'1 > PR & Media Communication — GoldGold' id Billboard'
20'1 > Live Communication — SilvSilver' id Billboard'
20'1 > Integrate — SilvSilver' id Billboard'
20'1 > Media Innovation — BronBronze' id Billboard'
20'1 > Out of Home Craft — CertCertificate' id Billboard'
20'1 > Print — GoldGold'  Rebuilt'
20'1 > Media Innovation — BronBronze'  Rebuilt'
20'9 > Print — BronBronze'  Colors. Oman'
20'9 > Print — BronBronze'  Colors. Dubai'
20'9 > Print — Silver 'Pak'stani Truck'


'obius
2‍019 > OOH — Craft Art Direction Gold Best of Show NomiNominee' l Colors'
20'9 > Print — Silver 'Equ'l Colors'
20'9 > Print — Silver 'Equ'l Colors'


'ürzLürzer'shive
02/2019 > DuluDulux'  ColoColors'2019 > INFINITI 'Pak'stani Truck'
03'2019 > Alma Vetlenyi 2 x ‘Equal Colors’
04/2015 > Full page 3x TIM ‘No Battery. No Help'
03'2015 > StocStockPhoto.com' ting Great Idea'

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nakaza.rodrigo@gmail.com+1 (646) 584-5110
@BBH, USA