Do What Moves You

This campaign celebrates Latin culture through rhythm, bringing to life Bacardí’s role at the intersection of music, movement, rum, and culture.

The soundtrack is a fresh remix of Elvis Crespo’s legendary “Tu Sonrisa” by Puerto Rican artist and Grammy Award–winning producer, TAINY.

Credits
CCO: Marcos Kothlar
Executive Creative Director: Josh Horn
Creative Director: Rodrigo Nakaza, Sam Mindich, Trent Sper=
Sr. Copywriter: Nia Bolling

Agency: BBH x Letruc, NYC
Client: Bacardí
Role: Concept & Art Director

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“ Tainy reimagined "Tu Sonrisa" by Elvis Crespo for BACARDÍ Rum's Do What Moves You campaign. ”
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“ I grew up listening to 'Tu Sonrisa,' and the moment I hear those opening notes, I'm immediately transported back to Puerto Rico. It's such an honor to get this opportunity to work alongside Elvis and breathe new life into this song for BACARDI Rum. ”

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TAINY

Grammy-winning producer

nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA