Censored Truth

When the Tequila Regulatory Council (yes, that’s a real thing) decided that even truly 100% additive-free tequila—like Patrón—can’t say it’s 100% additive-free, they shut down the brand’s entire campaign.

So we found a cheeky way of telling the truth despite being censored…by censoring ourselves.

Credits
CCO: Marcos Kothlar
Executive Creative Director: Estefanio Holtz, Ricardo Franco
Creative Director: Rodrigo Nakaza, Sam Mindich, Pedro Sampaio, Marie Strycharz
Group Creative Director: Gui Rácz, Laszlo Szloboda
Sr. Art Director: Lindsay Weisleder
Sr. Copywriter: Chloe Martin

Agency: BBH x Letruc, NYC
Client: Patrón Tequila
Role: Concept & Art Director

nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA