It’s All In The Tree

We put PayPal back on the map after a ten year marketing hiatus with our new campaign “PayPal Everywhere” which had TVC, Radio, OOH, and cross platform social, making it the largest campaign in the brand’s history. Our anthem spot featured Will Ferrell rewriting the lyrics to Fleetwood Mac’s greatest hit "Everywhere.” And then making fun of himself for it.

Credits
CCO: Paul Caiozzo
Executive Creative Director: Nathan Frank
Creative Director/Art: Rodrigo Nakaza
Creative Director/Copy: Sam Mindich

Agency: Tombras, USA
Client: Dollar Tree
Role: Concept, Creative Direction and Design

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nakaza.rodrigo@gmail.com+1 (646) 584-5110

@BBH, USA